The communication sciences cannot be considered as a homogenous entity while it essentially covers a widespread corpus of disciplines in contemporary world ranging from culture and politics to economics and sports. Due mostly to the hybrid and highly interdisciplinary nature of the field, media must be regarded as the cornerstone of the modern society. This matter calls for a total adaptation of the businesses and firms with the logic of information society. In line with this necessity, the business organizations put considerable emphasis on developing their capability in terms of communications and media. Nowadays, public relations and advertising are not heavy burden of costs but great opportunities that can harness the economic potentiality of your business. The issues of public relations, media and advertising in a company are decisive factors that will profoundly impact miscellaneous aspects of a business and must be highly regarded while enacting financial strategies.